Coffee Shop Ambiance

I just started working at Starbucks and I find it really amazing how lighting can change the whole a place and room. For example I open every morning and all the lights are really bright to start with only turn them on and Ashley. There's no relaxing feel to it. It has a very kitchen like light to it. Almost flourescent. But the minute we did those like and turn on the bulbs in the lobby the whole thing changes. The light sets the tone for the relaxing feel good low wake up to the day. And maybe this is something Starbucks thought about or it happened on accident but you can find that light as a huge appeal to a coffee shop. The minute you step outside and are introduced to natural light with the sun beaming down your whole mood changes. I know mind it for sure. Inside of Starbucks you don't have to squint it's very easy to look around the room. The tones are brownish-orange and it is a very chill feel good place. Yes the music and the smells help but have there been different lighting the whole atmosphere would be different. Because I've seen the shop with bright fluorescent lights and it doesn't have the same appeal. It's interesting to see the choices that stores companies and buildings will make in order for them to find a connection for the people that walk in. It's a connection of light to the product to the people.